Wednesday, May 20, 2009

Groupe VIVA secures $1.1 million in financing - Digital out-of-home media company specializing in point-of-sale communication also unveils its new bra

BOISBRIAND, QC, May 20 /CNW Telbec/ - Groupe VIVA (www.groupeviva.com) is proud to announce the conclusion of a private $1.1-million round of financing with a group of investors including the Fonds d'investissement économique régional (FIER) Ville-Marie. This investment will help Groupe VIVA accelerate the growth of its various digital out-of-home (OOH) media properties, strengthening its leadership position in the Canadian industry.

Groupe VIVA's main property, a digital place-based media OOH network where personalized content, local news and advertising converge, and established mainly in retail stores, public areas and health establishments in communities throughout Quebec, could literally transform the province's local media landscape. "We are convinced of the strength of digital media at point-of-sale and in the strong potential of Groupe VIVA's growth plan," said Pietro Perrino, spokesman for the FIER Ville-Marie regional investment fund, adding: "FIER Ville-Marie is delighted to support the growth of this dynamic company that is well-established north of Montreal Island." For his part, Pierre Gendron, Chairman of the Board and CEO of Groupe VIVA, stated: "We are excited to be able to count on the support of a select group of investors led by FIER Ville-Marie. Their involvement will not only help us on the financial side but will also be an important asset in the development of our business. This investment has also triggered job creation within our organization and we are actively pursuing the hiring process in order to strengthen our team."

Groupe VIVA, which has operated under the name Sportech Media since its creation in 2002, is also unveiling its new brand image, a direct outcome of the diversification of its activities in recent years. Beyond its scalable technology, Groupe VIVA first and foremost offers its clients unique expertise in marketing and management of point-of-sale digital content that helps them effectively broadcast their marketing messages, thus optimizing consumer experience and brand positioning. About Groupe VIVA Groupe VIVA is a digital out-of-home media company that delivers an extensive range of products and services for point-of-sale communication to organizations seeking to effectively reach their customers. Groupe VIVA feeds personalized programming to thousands of screens within prestigious private networks across Canada, including Archambault Group, Cage aux Sports, Forzani Group (Sports Experts, Fitness Source) and Pro Hockey Life. The company also operates various digital media properties located mainly in retail stores, public areas and health establishments in communities throughout the Province of Quebec. For more information, visit www.groupeviva.com. For further information: or to book an interview, please contact: Brigitte Filiatrault, Brigitte Filiatrault Relations Publiques for Groupe VIVA, (514) 521-8216, rp@groupeviva.com This information is being distributed to you by CNW Group Ltd.
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