Friday, June 19, 2009

Zoompass - A Revolutionary New Mobile Payment Service Launched in Canada - Service Provides Canadians with a New Way to Send and Receive Money Instantly Using a Mobile Phone

TORONTO, June 15 /CNW Telbec/ - EnStream LP, a mobile commerce joint
venture company owned by Bell Mobility, Rogers and TELUS -- Canada's
three leading wireless operators, today launched Zoompass(TM), a
breakthrough mobile money transfer and payment service. Zoompass gives
Canadians a fast and convenient way to send and receive money securely
using their mobile phone. The service is enabled through the Zoompass
application on the mobile phone which combines an easy-to-use
interface with an integrated contact manager that redefines how users
send and receive money. Zoompass is a better way to pay than cash,
cheque, or wire transfer.

"The launch of Zoompass represents an important milestone in financial
services that makes the mobile phone the central device consumers use
to transfer money and make purchases," said Robin Dua, President of
EnStream. "The Zoompass mobile service ushers in a new era in
electronic payments that addresses a growing desire to move money
quickly and easily between friends, family, and merchants."

Zoompass makes it easy to split a lunch bill, request money from
parents, collect sports team fees, solicit money for a co-worker's
gift, or even pay a babysitter - right from a mobile phone. With the
groundbreaking launch of Zoompass, Canadians nationwide can expect to
hear more people ask one another "Do you want me to Zoom you the
money?"

Using a safe and secure Zoompass account, customers can link their
personal bank account or credit card to make loading and transferring
money simple and convenient. Customers can access Zoompass on their
computer via the Internet, from the mobile web, or by downloading the
Zoompass application right to their wireless phone. No matter how they
choose to access Zoompass, customers can manage their account 24/7,
anytime, anywhere and transfer money, request money, check their
balance, review their transaction history and more, all in real-time.

Canada's three largest wireless phone companies decided to collaborate
and launch the Zoompass service together with the vision that a common
standard and interoperability for mobile money transfers across all
networks would result in unprecedented convenience for consumers. The
Zoompass service is available to mobile users on the Bell Mobility,
Rogers, and TELUS networks as well as customers of their respective
sub-brands and affiliates including Fido, PC Mobile, and Solo Mobile.
Consumers can visit www.zoompass.com to enroll and start using the
revolutionary money transfer service on their mobile device.

Zoompass transactions run on a highly secure payment system and are
safeguarded by cutting-edge encryption technologies. During the
registration process, users must choose a secure Personal
Identification Number (PIN). Every Zoompass transaction is
PIN-protected, making Zoompass a more secure payment method than cash
or cheque. Customer financial information is stored on secure servers,
not on the mobile phone, so even if the phone is lost or stolen, the
user's Zoompass account remains secure.

The Zoompass mobile application combines a powerful user interface
design and sophisticated features that allow users to send or request
money with just a few keystrokes. The Zoompass application interfaces
with the address book on select phones, allowing users to quickly send
or request money from their contact list.

Another unique feature of the service is the ability for customers to
make secure purchases in stores and on the Internet using the balance
in their Zoompass account with the optional Zoompass Prepaid
MasterCard(R) Card, issued by Peoples Trust. The Zoompass Prepaid
MasterCard is enabled with PayPass(TM) technology which allows for
contactless payments. To pay, customers simply tap their Zoompass
Prepaid MasterCard at PayPass-enabled terminals across Canada. The
Zoompass Prepaid MasterCard can be used at millions of locations
worldwide wherever MasterCard cards are accepted, including
approximately 1.5 million ATMs.

"We are thrilled to deliver on Canadians' increasing desire to
transfer money quickly and securely, and from anywhere, anytime,"
added Mr. Dua. "The launch of Zoompass represents an important
milestone towards developing a mobile commerce ecosystem in Canada
that provides users a convenient mode of doing everyday transactions
with their phone."

About EnStream LP

EnStream LP is a mobile commerce company working to bring
transformational wireless payment solutions to market together with
its carrier partners. With anytime-anywhere money transfers and
payments representing a new frontier of wireless services, EnStream's
mandate is to develop standardized, secure, and easy-to-use mobile
commerce services that work across Canadian wireless carriers and with
existing credit, debit, and prepaid capabilities offered by financial
institutions. EnStream is a joint venture company owned by Canada's
three leading national wireless operators - Bell Mobility, Rogers
Communications Inc., and TELUS Corporation. The company is
headquartered in Toronto, Canada. For further information, please
visit www.enstream.com.

EnStream and Zoompass are trademarks of EnStream LP. All other marks
contained herein are the property of their respective owners.

MasterCard is a registered trademark of MasterCard International
Incorporated. PayPass is a registered trademark of MasterCard
International Incorporated.

The Zoompass Prepaid MasterCard(R) Card is issued by Peoples Trust
pursuant to license from MasterCard International Incorporated.

For further information: Elayne Miles, EnStream LP, (416) 365-9000
ext. 223, Mobile: (416) 617-4506, elayne.miles@enstream.com; LeeEllen
Carroll, Thornley Fallis Communications, Mobile: (613) 794-6868,
carroll@thornleyfallis.com

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--
The Frontier Times: Canada's Payments Journal
150-5585 Monkland Avenue
Montreal, Quebec, Canada H4A1E1
514-842-0886
info@frontiertimes.ca

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